
Shana Tabor is owner and founder of Brooklyn-based label In God We Trust. She's funny, down-to-earth and talented - and maybe the first person I've ever wanted to legitimately describe as "rad."
After buying one of the brand's shirts (seen here in last week's outfit post) and talking a little bit to the sales staff about its 'Made in the USA' tag, I decided to set up a tour of the IGWT studio. Because if this blog is about anything, aside from pushing my gaymo agenda, it's about pushing my liberal hipster agenda where I shop locally and try to convince you to do the same or else all the whales will die. Shana was obliging enough to let me stop by her label's Greenpoint, Brooklyn storefront-cum-studio to find out how it all gets done, who's behind it and what's in a name.

Shana went to school for jewelry design and used to work as a wholesaler. In a sort of "reverse-scaling" move, she started In God We Trust small - really small. “I’d make like, three of one dress and when we sold one I’d replace it.” That's changed now, but the company still produces on a tiny scale relative to the production standards most of us are used to.
"In the garment district, in New York anyways, it's still kinda hard to find people that will work with small runs," says Shana. "To go overseas to do production you need huge quantities...so I knew that wasn't even a possibility." All of IGWT's materials are sourced in the city, and all of the metals used for castings are recycled. They work with different sources in New York to find textiles and have everything that's not produced in Greenpoint produced in the garment district.
Click through to continue reading PLUS there's a video!











