Last week I had the pleasure of stopping by the launch party for The Primary Essentials, a boutique right around the corner from me in Boerum Hill, Brooklyn. You guys, it's so cute I literally can't even. I want to buy everything, but also the space is so gorgeous that I feel like we should have readings there and maybe a craft corner in the back. We can make textile art on hand looms and braid each other's hair. It'll be brilliant. Stylist Lauren Snyder opened TPE because she thought our neck of the woods could use a dose of the design aesthetic more commonly associated with Williamsburg (aka New Soho.) (But, seriously, have you been on Bedford Avenue on a Sunday? F**k that noise.) You can read an interview I did with Snyder here and below you can see some pictures from the party:
So does The Primary Essentials stock the primary essentials? That depends—how do you define necessity? TPE offers a meticulously curated selection of lifestyle products—from a Japanese skillet to a ceramic coffee dripper—and you could totally outfit the majority of your apartment with them. But the trendiness of a certain brand of "boutique" homesteading (thank you, Pinterest) has me wondering if we're seeing a renaissance of simple pleasures or just a fetishization of homewares. I like to think it's the former.
