RETAIL PORN: TOTOKAELO MAN

6.26.2013


One of the great things about the internet is how it compresses distance, ya? Like when I discovered Totokaelo's gorgeous website and was all like, "Oh shit, another lil' slice of Scandinavian cool to obsess over." Then I realized Totokaelo is actually in Seattle, of all places, which makes no sense to me because I kind of feel like Seattle might as well be in Canada. But I guess now I have a reason to visit the city other than touring all of the sites where 10 Things I Hate About You was filmed. (Photos Jill Wegner; click image for source.)

Totokaelo Man opened this spring. They carry illness from Saturdays Surf, Rick Owens, Yohji Yamamoto, Maison Martin Margiela, APC...I could go on. It's a nice mix, if somewhat par for the course at this point, but I like how their model wears it all with aplomb:


And their blog photography is great, but you bitches know I'm such a sucker for that analog hipster isht. P.S. sorry I called you a bitch, mom, just checking to see if you're still paying attention.


I want that currency necklace so so bad, plus they sell the Dieppa Restrepo platforms I'm obsessed with! And look how stylish their ladymodels are:


I mean, I would wear that verbatim. And before I forget, look at how sex the store's interior is, ungh:


You can visit Totokaelo in all the places: Instagram, Twitter, women's site, home site. Enjoy!

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